eCard Subscription Prices Compared: What Each Service Costs in 2026

eCard Subscription Prices Compared: What Each Service Costs in 2026

In 2026, sending a digital greeting card offers more options than ever, from animated masterpieces to group-signed tributes. Whether you're looking for a single send or an annual subscription, understanding the costs and features of each service is key to finding the perfect fit for your needs. We'll break down the pricing and unique offerings of the top ecard providers to help you make an informed decision. For those looking to send a card with unique features like group signing and open tracking, you can send a card on InviteDrop.

Jacquie Lawson: Artful Animation with a Premium Price

Jacquie Lawson stands out for its genuinely artful, hand-drawn animated card "films" accompanied by commissioned music. These roughly minute-long animations are a true differentiator, offering a sophisticated and charming experience. A subscription costs $36 per year, or you can opt for a monthly plan at $8 per month. There is no free tier available on the web, but subscribers enjoy unlimited sends.

While the classic cards do not offer font, color, or photo customization, their newer Postbox line supports up to six photos or one video. It's worth noting that many customers have reported widespread complaints about auto-renewal. Jacquie Lawson does not offer group signing, a feature that allows multiple people to add messages to a single card.

Blue Mountain and American Greetings: Vast Catalogs and Customization

Blue Mountain and American Greetings, both under the same ownership, offer extensive catalogs with over 4,000 cards each. This sheer volume is a significant strength, providing a wide variety of designs for every occasion. Each service costs $7.99 per month, $35.99 per year, or $49.99 for a two-year subscription. They both provide a 7-day free trial and a limited selection of free cards.

Their Creatacard maker allows for considerable customization, supporting up to six photos or one video, typed or drawn signatures, and the option to print cards at home. However, neither service offers open/view notifications to senders, so you won't know when your recipient opens the card. Group signing is also not available.

Hallmark eCards: The Trusted Brand, Digitally Delivered

Hallmark brings its iconic brand to the digital space. With the free Crown Rewards program, you can send one free ecard per month. For unlimited sends, you'll need a Hallmark+ subscription, priced at $7.99 per month or $79.99 per year. Hallmark's genuine strengths lie in its brand recognition and its established paper-card mail service, offering a hybrid approach for those who appreciate both digital and physical greetings.

Hallmark's digital cards do not feature opening animations, and there is no documented scheduling or open tracking functionality. Like many other services, Hallmark eCards does not support group signing.

Other Notable eCard Services: Evite, Punchbowl, and Paperless Post

Beyond the major players, several other services cater to different needs and pricing models.

• Evite cards: You can send cards for $1.99 per recipient, or opt for an annual cards subscription at $49.99.
• Punchbowl cards: Offers subscription tiers starting from $2.99 per month for 10 cards per month, up to $5.99 per month for 500 cards per month.
• Paperless Post: Operates on a pay-per-recipient "Coins" system, with packs starting at $12 for 25 coins.

Group-Card Platforms: When Many Voices Make One Message

For occasions where multiple people want to contribute to a single greeting, dedicated group-card services are invaluable. These platforms allow a team or group to add their individual messages to one card or board, creating a collaborative and heartfelt tribute.

• GroupGreeting: An established group-card platform where a team adds messages to one card/board.
• Kudoboard: An established group-card platform where a team adds messages to one card/board.
• Thankbox: An established group-card platform where a team adds messages to one card/board.
• SendWishOnline: An established group-card platform where a team adds messages to one card/board.

These services specialize in facilitating collective messages, a feature generally not found with traditional ecard providers like Jacquie Lawson, Blue Mountain, American Greetings, or Hallmark.

InviteDrop: Group Signing, Animated Reveals, and Open Tracking for Free (Up to 5 Recipients)

When it comes to a combination of features, especially for group celebrations, InviteDrop offers a compelling package. InviteDrop provides group-signed cards, allowing multiple people to contribute messages via a simple share link. This feature is a significant differentiator, as it's absent from Jacquie Lawson, Blue Mountain, American Greetings, and Hallmark.

Beyond group signing, InviteDrop cards offer an engaging experience for recipients. The card opens to reveal the inside, featuring your personal message, up to two photos, and a signature. This reveal is enhanced by an animated envelope opening with a wax seal, adding a touch of elegance.

For senders, InviteDrop includes valuable functionalities like open tracking, so you'll know when your recipient opens the card. You can also send per-recipient personal messages and schedule cards for future delivery. Cards can be delivered by email, SMS text, or a shareable link, with no app download needed for recipients.

Customization options include emoji reactions and reply-to-sender functionality, along with choices for envelope, liner, and stamp designs. InviteDrop is free for up to five recipients per card, making it an excellent choice for small groups or individual sends.

Which eCard Subscription is Right for You?

Choosing the best ecard subscription depends entirely on your priorities. If you value unique, artistic animation above all else, Jacquie Lawson offers an unparalleled experience, albeit without group signing or extensive customization. For sheer volume and a wide array of customizable designs, Blue Mountain or American Greetings might be your best bet, though they lack open tracking and group features.

Hallmark appeals to those who trust the brand and appreciate the option of combining digital sends with physical mail. For specific per-recipient or tiered sending needs, Evite, Punchbowl, and Paperless Post offer flexible payment models. And for collaborative greetings, dedicated group-card platforms are the clear choice.

However, if you're looking for a service that combines group signing, an animated card reveal, open tracking, and the flexibility to send to up to five recipients for free, InviteDrop provides a unique and comprehensive solution. Before making your final decision, consider which features are most important for your sending habits and the types of occasions you celebrate. Explore options and send a card on InviteDrop.