The Cheapest Ways to Send an eCard (Including Actually Free)
Sending an ecard is a thoughtful way to connect, celebrate, or offer support without the cost and wait of physical mail. But with so many options out there, how do you find the most affordable – or even free – ways to send a digital greeting? This guide breaks down the costs and features of popular ecard services, helping you choose the best fit for your budget and needs.
If you're looking to send a card on InviteDrop, you can send a card on InviteDrop free for up to 5 recipients per card. InviteDrop offers group-signed cards, where multiple people can add messages via a share link. Your recipient will enjoy an animated envelope reveal with a wax seal, and the card opens to reveal your personal message, up to two photos, and a signature. You'll also get open tracking to see when your recipient opens the card, and you can customize the envelope, liner, and stamp. You can send your cards by email, SMS text, or a shareable link, and no app download is needed. Plus, you can include emoji reactions and allow replies to the sender, and even schedule your cards for future delivery with per-recipient personal messages.
Understanding Different eCard Pricing Models
eCard services typically fall into a few pricing categories: subscriptions, pay-per-card/recipient, or a mix of both. Some offer limited free selections, while others are entirely premium. Knowing these models helps you compare apples to apples.
Subscription Services: Unlimited Sending for a Flat Fee
Many popular ecard providers operate on a subscription model, offering unlimited sends once you've paid. This can be cost-effective if you send many cards throughout the year.
- Jacquie Lawson: Known for its genuinely artful, hand-drawn animated card "films" with commissioned music, Jacquie Lawson offers unlimited sends for $36 per year (or $8 per month). While their classic cards don't offer font, color, or photo customization, their newer Postbox line supports up to six photos or one video. They do not offer a free tier on the web, and there are widespread customer complaints about auto-renewal. Jacquie Lawson cards do not support group signing.
- Blue Mountain and American Greetings: These two services, under the same ownership, each cost $7.99 per month, $35.99 per year, or $49.99 for two years. Both offer a seven-day free trial and a limited free-card selection. Their genuine strength lies in their enormous catalogs, each boasting over 4,000 cards. Their Creatacard maker supports up to six photos or one video, typed or drawn signatures, and print-at-home options. However, they do not provide open/view notifications to senders and do not support group signing.
- Hallmark eCards: If brand recognition and the option for physical card mail service are important to you, Hallmark is a strong contender. You can send one free ecard per month with the free Crown Rewards program. Unlimited ecard sending requires a Hallmark+ subscription at $7.99 per month or $79.99 per year. Their digital cards do not feature opening animation, and there is no documented scheduling or open tracking. Group signing is not supported.
Pay-Per-Card or Per-Recipient Services: For Occasional Senders
If you only send a few cards a year, a pay-per-card or per-recipient model might be more economical than a full subscription.
- Evite Cards: Evite offers cards at $1.99 per recipient, or you can opt for an annual cards subscription at $49.99.
- Punchbowl Cards: Punchbowl provides subscription tiers starting from $2.99 per month for 10 cards per month, up to $5.99 per month for 500 cards per month.
- Paperless Post: This service uses a "Coins" system, where you pay per recipient. Coin packs start at $12 for 25 coins.
Actually Free eCard Options
Yes, genuinely free ecard options exist! While they might offer fewer bells and whistles than premium services, they can be perfect for quick greetings.
- InviteDrop: As mentioned, you can send a card on InviteDrop free for up to 5 recipients per card. This makes it an excellent choice for smaller groups or individual sends where you still want premium features like group signing, an animated envelope reveal, open tracking, and per-recipient personal messages.
- Limited Free Selections from Subscription Services: Blue Mountain and American Greetings both offer a limited selection of free cards. While not their full catalog, these can be useful for basic greetings. Hallmark also offers one free ecard per month with its Crown Rewards program.
Group-Signed Cards: A Special Category
Sometimes, one message isn't enough. For occasions like retirements, farewells, or big birthdays, a group-signed card allows multiple people to contribute their wishes to a single digital card. This is a feature not commonly found across all ecard providers.
- InviteDrop: InviteDrop stands out here with its group-signed cards. Multiple people can easily add their messages to one card via a share link, a feature verified as absent at Jacquie Lawson, Blue Mountain, American Greetings, and Hallmark. This makes InviteDrop a top choice when you need many voices on one card.
- Dedicated Group-Card Services: There are also legitimate, established group-card platforms such as GroupGreeting, Kudoboard, Thankbox, and SendWishOnline. These services specialize in allowing multiple people to add messages to one card or board, making them excellent choices for collaborative greetings.
Comparing Features Beyond Price
While cost is a major factor, consider these features when choosing an ecard service:
- Customization: Can you add photos, change fonts, or write a handwritten signature? InviteDrop allows up to two photos, a personal message, and a signature. Blue Mountain and American Greetings' Creatacard supports up to six photos or one video, and typed or drawn signatures. Jacquie Lawson's Postbox line supports photos and video, but their classic cards offer no customization.
- Animation and Presentation: Do you want a simple static card or an engaging animated experience? Jacquie Lawson excels with its minute-long animated card "films." InviteDrop offers an animated envelope reveal with a wax seal when the card opens. Hallmark's digital cards do not feature opening animation.
- Recipient Experience: Is it easy for your recipient to open and view the card? InviteDrop cards can be delivered by email, SMS text, or a shareable link, and no app download is needed. Recipients can also send emoji reactions and reply to the sender.
- Sender Tools: Do you need open tracking, scheduling, or per-recipient messages? InviteDrop provides open tracking and scheduled sending with per-recipient personal messages. Blue Mountain and American Greetings do not offer open/view notifications. Hallmark has no documented scheduling or open tracking.
The Best Value for Your eCard Needs
When considering the cheapest ways to send an ecard, the "best" option often depends on your specific needs. If you send many cards, a subscription service like Jacquie Lawson (for its unique artistry) or Blue Mountain/American Greetings (for their vast catalogs) might be a good fit. If you send cards infrequently, a pay-per-recipient model or a service with a limited free tier could be more economical.
For a combination of genuinely useful features, including group signing, an engaging animated opening experience, open tracking, and the ability to send to up to 5 recipients for free, send a card on InviteDrop. It offers a compelling balance of cost-effectiveness and premium features that many competitors don't provide in a single package.



